The presents provisions set out the site privacy policy of (hereinafter ‘the Site’) by:

The company KEVALEX (hereinafter ‘Minerals Kingdoms – 4 ROUTE DU SEPT UN – 16100 BOUTIERS – FRENCH’), responsible for the processing of your Personal Data (‘we’) takes very seriously the privacy of anyone who visits our online store Minerals Kingdoms (the ‘Website’) and more broadly of anyone who sends us Personal Data (term defined below) about them, throughout contact with our brand.

We will always treat your Personal Data in accordance with the regulations applicable in France and the European Union in the area of personal data protection (‘Data Protection Act’), including:

  1. the amended Technology, Files and Civil Liberties Act 78-17 of 6 January 1978 and its possible updates;
  2. Directive 95/46/EC of the European Parliament and Council, 24 October 1995, on the protection of individuals in regard to processing of personal data and the free movement of such data, applicable until 25 May 2018;
  3. the European Parliament and Council Regulation (EU) 2016/679 of 27 April 2016 (General Data Protection Regulation) repealing Directive 95/46/CE, applicable from 25 May 2018;
  4. if applicable, the texts adopted within the European Union and local laws that may apply to personal data processed under the Contract;
  5. texts and rulings from supervisory authorities, including the National Commission for Data Protection and Liberties (CNIL);

This privacy policy is an integral part of our Terms and Conditions, which can be viewed here. By using the Website, placing orders, buying in stores, contacting our customer service department or registering in our database, you explicitly accept the use of your Personal Data in accordance with this privacy policy. This privacy policy applies every time you provide us your Personal Data no matter the processing purposes.

Personal Data

The term ‘Personal Data’ refers to any information about you that makes you directly or indirectly personally identifiable, including your first and second name, address, phone number, email address, bank details, username, password, cookies, IP address and other information that allows us to identify you and that you provide to us.

Personal Data Collection

We collect your Personal Data when:

– You visit the website;
– You create an account on the website
– You place an order on the website on your own.
– You place an order over the phone.
– You sign up for the Minerals Kingdoms Newsletter;
– You sign up for the loyalty or professional Minerals Kingdoms program;
– You file a complaint, ask a question or send us any other comments.
– You provide us with your Personal Data on the website or in any other way.
We also use ‘Cookies’ as explained in Section 8 below. When the collection of Personal Data is required for the purposes in Section 3 below, we will inform you, taking into account that if you do not provide us with this information, we will not be able to respond to these purposes.

Personal Data Processing

We may need to process your Personal Data for the following purposes:

– Process and fulfil orders you place through the website or over the phone, including managing your payments;
– process and resolve your complaints or questions about past or future orders, your customer account or our brand;
– track, develop and improve the Website and your usage of the website
– analyse your behaviour on the website or in stores and your reactions to our marketing campaigns to improve or customise the products and services we offer you;
– Manage the creation and maintenance of your customer account, including new features or services.
– Send you information and commercial offers about existing or new products and services related to the Minerals Kingdoms brand and its creations;
– offer you a service and personalized offers, via email, phone or website.


You can sign up for the Minerals Kingdoms Newsletter and choose to be informed at regular intervals of the offers available on the website. You can opt out at any time by clicking on the link at the bottom of each newsletter.

Transmission of your personal data to third parties

We may be required to send your Personal Data:

to the various members of the Minerals Kingdoms company in its different departments who will be able to use your Personal Data to send you information and commercial offers about existing or new Minerals Kingdoms products; to some of our service providers who help us carry out your order, deliver your products, collect your payment, send you information and sales offers, and analyse your use of the Website in order to improve the quality and effectiveness of the Website. This takes into consideration that these providers are contractually obliged to confidentiality as well as to compliance with applicable laws regarding the protection of your Personal Data.

Your Rights

Under current legislation, you have the right to access, correct, delete, or limit the processing of your data, a right of opposition, a right to data portability and the right to define guidelines on the treatment of your data after your death, which can be carried out by email at or by mailing to the Legal Service/Personal Data Manager, at 4 Route du Sept-Un – 16100 BOUTIERS ST TROJAN (FRENCH), accompanied with a copy of a form of identity.

Data Security

We have implemented and maintain all necessary protections to ensure that our internal procedures for the security of your Personal Data comply with the regulations in effect. We also make every effort to ensure that contracted third parties (service providers that make this website and its content available to you and who carry out your orders – including via our telephone ordering service) provide adequate protection for the Personal Data they have access to. We limit employees’ (who are subject to confidentiality obligations) access to your data. We ensure their exposure to Personal Data is justified as part of their duties and/or to provide products and services.

We will take all steps necessary to ensure the secure processing of your Personal Data. In particular, we take precautionary measures to protect your Personal Data from loss or misuse, and we use security procedures to prevent unauthorised access to this Personal Data. All Personal Data we collect is stored on a server with all security assurances. It is kept for a period of time not exceeding the duration required to achieve the purposes outlined in Section 3 above.


When you visit the website, we may place small pieces of information on your computer known as ‘cookies’, which will be stored by your browser on your hard drive. Cookies help us in various ways. We use cookies to enable us to better organise the website or information about our products and to make this information more relevant to your interests or preferences. Cookies allow us to know who has visited which pages and advertisements, to determine the frequency of visits to some pages, to determine the website’s preferred areas, and to generally focus the use of the Website. To learn more about our cookie policy, click here.

Location and Transfer of Your Personal Data

We store your Personal Data in the European Economic Area (EEA), i.e. the 28 member states of the European Union, as well as Norway, Iceland and Liechtenstein, where the website’s servers are located. If we need to transfer and store your Personal Data in a location outside the EEA, this transfer will take place in compliance with the data protection laws in effect.
Some of the collected data including payment data for your orders may be transferred to U.S.-based suppliers or subcontractors or other countries not recognised by the European Commission as having an adequate level of protection. As such, as authorised by applicable regulations, we undertake to collaborate only with companies registered on the U.S. Privacy Shield (or equivalent for other countries). We commit to conclude with those companies transborder data flow agreements that conform to the European Commission’s contractual terms, or to collaborate with companies with Binding Corporate Rules (BCRs) allowing transborder transfers. You can find more details on this subject and if needed, receive a copy of the transborder data flow agreements with our partners by contacting

Data Retention Period

For processing personal data related to the management of e-commerce customers, customers and prospects, including customer relationship management, marketing campaign management, tracking of online orders in store, management of defective products and parcel tracking, we follow the following retention period:
Personal Customer Data: the duration of contractual relations is limited to the legal requirement of 5 years. Non-Client Data: 3 years from the last active engagement with our brand Purchasing and browsing cookies: 13 months Bank card number and validity date: 15 months after the debit date Visual Cryptogram of bank card: The time of the transaction

Links to other websites

We may display links to other websites. However, we are not responsible for the content or information collection policies on these websites. If you visit third-party websites, we recommend that you check their information collection and privacy policies. We accept no responsibility in this regard. Please check these policies before disclosing your personal data to these websites.

Modification of Our Privacy Policy

We reserve the right to change our privacy policy, in accordance with applicable data protection laws. In this instance, changes to our privacy policy will be indicated here.

Contact Us

If you have any questions about our privacy policy or how we use your Personal Data, please contact KEVALEX (Minerals Kingdoms), who are responsible for processing your Personal Data as part of the website’s activity, by using this form and selecting “personal data” as the reason for contact.

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